Table of Contents

Introduction

The Holts model, also known as the double exponential smoothing method, is a forecasting technique widely used in time series analysis. It was developed by Charles Holt in 1957 as an improvement on Brown’s simple exponential smoothing method.

The Holts model is used to predict future values of a time series that exhibits a trend. The model uses two smoothing parameters, one for estimating the trend and the other for estimating the level or base level of the time series. These parameters are called α\alpha and β\beta, respectively.

The Holts model is an extension of Brown’s simple exponential smoothing method, which uses only one smoothing parameter to estimate the trend and base level of the time series. The Holts model improves the accuracy of the forecasts by adding a second smoothing parameter for the trend.

One of the main advantages of the Holts model is that it is easy to implement and does not require a large amount of historical data to generate accurate predictions. Furthermore, the model is highly adaptable and can be customized to fit a wide variety of time series.

However, Holts’ model has some limitations. For example, the model assumes that the time series is stationary and that the trend is linear. If the time series is not stationary or has a non-linear trend, the Holts model may not be the most appropriate.

In general, the Holts model is a useful and widely used technique in time series analysis, especially when the series is expected to exhibit a linear trend.

Holt Method

Simple exponential smoothing does not function well when the data has trends. In those cases, we can use double exponential smoothing. This is a more reliable method for handling data that consumes trends without seasonality than compared to other methods. This method adds a time trend equation in the formulation. Two different weights, or smoothing parameters, are used to update these two components at a time.

Holt’s exponential smoothing is also sometimes called double exponential smoothing. The main idea here is to use SES and advance it to capture the trend component.

Holt (1957) extended simple exponential smoothing to allow the forecasting of data with a trend. This method involves a forecast equation and two smoothing equations (one for the level and one for the trend):

Assume that a series has the following:

  • Level
  • Trend
  • No seasonality
  • Noise

where t\ell_{t} denotes an estimate of the level of the series at time t,btt, b_t denotes an estimate of the trend (slope) of the series at time t,αt, \alpha is the smoothing parameter for the level, 0α10\le\alpha\le1, and β\beta^{*} is the smoothing parameter for the trend, 0β10\le\beta^*\le1.

As with simple exponential smoothing, the level equation here shows that t\ell_{t} is a weighted average of observation yty_{t} and the one-step-ahead training forecast for time tt, here given by t1+bt1\ell_{t-1} + b_{t-1}. The trend equation shows that btb_t is a weighted average of the estimated trend at time tt based on tt1\ell_{t} - \ell_{t-1} and bt1b_{t-1}, the previous estimate of the trend.

The forecast function is no longer flat but trending. The hh-step-ahead forecast is equal to the last estimated level plus hh times the last estimated trend value. Hence the forecasts are a linear function of hh.

Innovations state space models for exponential smoothing

The exponential smoothing methods presented in Table 7.6 are algorithms which generate point forecasts. The statistical models in this tutorial generate the same point forecasts, but can also generate prediction (or forecast) intervals. A statistical model is a stochastic (or random) data generating process that can produce an entire forecast distribution.

Each model consists of a measurement equation that describes the observed data, and some state equations that describe how the unobserved components or states (level, trend, seasonal) change over time. Hence, these are referred to as state space models.

For each method there exist two models: one with additive errors and one with multiplicative errors. The point forecasts produced by the models are identical if they use the same smoothing parameter values. They will, however, generate different prediction intervals.

To distinguish between a model with additive errors and one with multiplicative errors. We label each state space model as ETS( .,.,.) for (Error, Trend, Seasonal). This label can also be thought of as ExponenTial Smoothing. Using the same notation as in Table 7.5, the possibilities for each component are: Error={A,M}Error=\{A,M\}, Trend={N,A,Ad}Trend=\{N,A,A_d\} and Seasonal={N,A,M}Seasonal=\{N,A,M\}

For our case, the linear Holt model with a trend, we are going to see two cases, both for the additive and the multiplicative

ETS(A,A,N): Holt’s linear method with additive errors

For this model, we assume that the one-step-ahead training errors are given by εt=ytt1bt1NID(0,σ2)\varepsilon_t=y_t-\ell_{t-1}-b_{t-1} \sim \text{NID}(0,\sigma^2). Substituting this into the error correction equations for Holt’s linear method we obtain

where, for simplicity, we have set β=αβ\beta=\alpha \beta^*

ETS(M,A,N): Holt’s linear method with multiplicative errors

Specifying one-step-ahead training errors as relative errors such that

εt=yt(t1+bt1)(t1+bt1)\varepsilon_t=\frac{y_t-(\ell_{t-1}+b_{t-1})}{(\ell_{t-1}+b_{t-1})}

and following an approach similar to that used above, the innovations state space model underlying Holt’s linear method with multiplicative errors is specified as

where again β=αβ\beta=\alpha \beta^* and εtNID(0,σ2)\varepsilon_t \sim \text{NID}(0,\sigma^2).

A taxonomy of exponential smoothing methods

Building on the idea of time series components, we can move to the ETS taxonomy. ETS stands for “Error-Trend-Seasonality” and defines how specifically the components interact with each other. Based on the type of error, trend and seasonality, Pegels (1969) proposed a taxonomy, which was then developed further by Hyndman et al. (2002) and refined by Hyndman et al. (2008). According to this taxonomy, error, trend and seasonality can be:

  1. Error: “Additive” (A), or “Multiplicative” (M);
  2. Trend: “None” (N), or “Additive” (A), or “Additive damped” (Ad), or “Multiplicative” (M), or “Multiplicative damped” (Md);
  3. Seasonality: “None” (N), or “Additive” (A), or “Multiplicative” (M).

The components in the ETS taxonomy have clear interpretations: level shows average value per time period, trend reflects the change in the value, while seasonality corresponds to periodic fluctuations (e.g. increase in sales each January). Based on the the types of the components above, it is theoretically possible to devise 30 ETS models with different types of error, trend and seasonality. Figure 1 shows examples of different time series with deterministic (they do not change over time) level, trend, seasonality and with the additive error term.

Figure 4.1: Time series corresponding to the additive error ETS models

Things to note from the plots in Figure.1:

  1. When seasonality is multiplicative, its amplitude increases with the increase of the level of the data, while with additive seasonality, the amplitude is constant. Compare, for example, ETS(A,A,A) with ETS(A,A,M): for the former, the distance between the highest and the lowest points in the first year is roughly the same as in the last year. In the case of ETS(A,A,M) the distance increases with the increase in the level of series;
  2. When the trend is multiplicative, data exhibits exponential growth/decay;
  3. The damped trend slows down both additive and multiplicative trends;
  4. It is practically impossible to distinguish additive and multiplicative seasonality if the level of series does not change because the amplitude of seasonality will be constant in both cases (compare ETS(A,N,A) and ETS(A,N,M)).

Figure 2: Time series corresponding to the multiplicative error ETS models

The graphs in Figure 2 show approximately the same idea as the additive case, the main difference is that the error variance increases with increasing data level; this becomes clearer in ETS(M,A,N) and ETS(M,M,N) data. This property is called heteroskedasticity in statistics, and Hyndman et al. (2008) argue that the main benefit of multiplicative error models is to capture this characteristic.

Mathematical models in the ETS taxonomy

I hope that it becomes more apparent to the reader how the ETS framework is built upon the idea of time series decomposition. By introducing different components, defining their types, and adding the equations for their update, we can construct models that would work better in capturing the key features of the time series. But we should also consider the potential change in components over time. The “transition” or “state” equations are supposed to reflect this change: they explain how the level, trend or seasonal components evolve.

As discussed in Section 2.2, given different types of components and their interactions, we end up with 30 models in the taxonomy. Tables 1 and 2 summarise mathematically all 30 ETS models shown graphically on Figures 1 and 2, presenting formulae for measurement and transition equations.

Table 1: Additive error ETS models | | Nonseasonal |Additive |Multiplicative| |—-|———–|———–|————–| |No trend|yt=lt1+ϵtlt=lt1+αϵt\begin{aligned} &y_{t} = l_{t-1} + \epsilon_t \\ &l_t = l_{t-1} + \alpha \epsilon_t \end{aligned} |yt=lt1+stm+ϵtlt=lt1+αϵtst=stm+γϵt\begin{aligned} &y_{t} = l_{t-1} + s_{t-m} + \epsilon_t \\ &l_t = l_{t-1} + \alpha \epsilon_t \\ &s_t = s_{t-m} + \gamma \epsilon_t \end{aligned} |yt=lt1stm+ϵtlt=lt1+αϵtstmst=stm+γϵtlt1\begin{aligned} &y_{t} = l_{t-1} s_{t-m} + \epsilon_t \\ &l_t = l_{t-1} + \alpha \frac{\epsilon_t}{s_{t-m}} \\ &s_t = s_{t-m} + \gamma \frac{\epsilon_t}{l_{t-1}} \end{aligned}| |Additive| yt=lt1+bt1+ϵtlt=lt1+bt1+αϵtbt=bt1+βϵt\begin{aligned} &y_{t} = l_{t-1} + b_{t-1} + \epsilon_t \\ &l_t = l_{t-1} + b_{t-1} + \alpha \epsilon_t \\ &b_t = b_{t-1} + \beta \epsilon_t \end{aligned} | yt=lt1+bt1+stm+ϵtlt=lt1+bt1+αϵtbt=bt1+βϵtst=stm+γϵt\begin{aligned} &y_{t} = l_{t-1} + b_{t-1} + s_{t-m} + \epsilon_t \\ &l_t = l_{t-1} + b_{t-1} + \alpha \epsilon_t \\ &b_t = b_{t-1} + \beta \epsilon_t \\ &s_t = s_{t-m} + \gamma \epsilon_t \end{aligned} | yt=(lt1+bt1)stm+ϵtlt=lt1+bt1+αϵtstmbt=bt1+βϵtstmst=stm+γϵtlt1+bt1\begin{aligned} &y_{t} = (l_{t-1} + b_{t-1}) s_{t-m} + \epsilon_t \\ &l_t = l_{t-1} + b_{t-1} + \alpha \frac{\epsilon_t}{s_{t-m}} \\ &b_t = b_{t-1} + \beta \frac{\epsilon_t}{s_{t-m}} \\ &s_t = s_{t-m} + \gamma \frac{\epsilon_t}{l_{t-1} + b_{t-1}} \end{aligned}| |Additive damped| yt=lt1+ϕbt1+ϵtlt=lt1+ϕbt1+αϵtbt=ϕbt1+βϵt\begin{aligned} &y_{t} = l_{t-1} + \phi b_{t-1} + \epsilon_t \\ &l_t = l_{t-1} + \phi b_{t-1} + \alpha \epsilon_t \\ &b_t = \phi b_{t-1} + \beta \epsilon_t \end{aligned} | yt=lt1+ϕbt1+stm+ϵtlt=lt1+ϕbt1+αϵtbt=ϕbt1+βϵtst=stm+γϵt\begin{aligned} &y_{t} = l_{t-1} + \phi b_{t-1} + s_{t-m} + \epsilon_t \\ &l_t = l_{t-1} + \phi b_{t-1} + \alpha \epsilon_t \\ &b_t = \phi b_{t-1} + \beta \epsilon_t \\ &s_t = s_{t-m} + \gamma \epsilon_t \end{aligned} | yt=(lt1+ϕbt1)stm+ϵtlt=lt1+ϕbt1+αϵtstmbt=ϕbt1+βϵtstmst=stm+γϵtlt1+ϕbt1\begin{aligned} &y_{t} = (l_{t-1} + \phi b_{t-1}) s_{t-m} + \epsilon_t \\ &l_t = l_{t-1} + \phi b_{t-1} + \alpha \frac{\epsilon_t}{s_{t-m}} \\ &b_t = \phi b_{t-1} + \beta \frac{\epsilon_t}{s_{t-m}} \\ &s_t = s_{t-m} + \gamma \frac{\epsilon_t}{l_{t-1} + \phi b_{t-1}} \end{aligned}| |Multiplicative| yt=lt1bt1+ϵtlt=lt1bt1+αϵtbt=bt1+βϵtlt1\begin{aligned} &y_{t} = l_{t-1} b_{t-1} + \epsilon_t \\ &l_t = l_{t-1} b_{t-1} + \alpha \epsilon_t \\ &b_t = b_{t-1} + \beta \frac{\epsilon_t}{l_{t-1}} \end{aligned} | yt=lt1bt1+stm+ϵtlt=lt1bt1+αϵtbt=bt1+βϵtlt1st=stm+γϵt\begin{aligned} &y_{t} = l_{t-1} b_{t-1} + s_{t-m} + \epsilon_t \\ &l_t = l_{t-1} b_{t-1} + \alpha \epsilon_t \\ &b_t = b_{t-1} + \beta \frac{\epsilon_t}{l_{t-1}} \\ &s_t = s_{t-m} + \gamma \epsilon_t \end{aligned} | yt=lt1bt1stm+ϵtlt=lt1bt1+αϵtstmbt=bt1+βϵtlt1stmst=stm+γϵtlt1bt1\begin{aligned} &y_{t} = l_{t-1} b_{t-1} s_{t-m} + \epsilon_t \\ &l_t = l_{t-1} b_{t-1} + \alpha \frac{\epsilon_t}{s_{t-m}} \\ &b_t = b_{t-1} + \beta \frac{\epsilon_t}{l_{t-1}s_{t-m}} \\ &s_t = s_{t-m} + \gamma \frac{\epsilon_t}{l_{t-1} b_{t-1}} \end{aligned}| |Multiplicative damped| yt=lt1bt1ϕ+ϵtlt=lt1bt1ϕ+αϵtbt=bt1ϕ+βϵtlt1\begin{aligned} &y_{t} = l_{t-1} b_{t-1}^\phi + \epsilon_t \\ &l_t = l_{t-1} b_{t-1}^\phi + \alpha \epsilon_t \\ &b_t = b_{t-1}^\phi + \beta \frac{\epsilon_t}{l_{t-1}} \end{aligned} | yt=lt1bt1ϕ+stm+ϵtlt=lt1bt1ϕ+αϵtbt=bt1ϕ+βϵtlt1st=stm+γϵt\begin{aligned} &y_{t} = l_{t-1} b_{t-1}^\phi + s_{t-m} + \epsilon_t \\ &l_t = l_{t-1} b_{t-1}^\phi + \alpha \epsilon_t \\ &b_t = b_{t-1}^\phi + \beta \frac{\epsilon_t}{l_{t-1}} \\ &s_t = s_{t-m} + \gamma \epsilon_t \end{aligned} | yt=lt1bt1ϕstm+ϵtlt=lt1bt1ϕ+αϵtstmbt=bt1ϕ+βϵtlt1stmst=stm+γϵtlt1bt1\begin{aligned} &y_{t} = l_{t-1} b_{t-1}^\phi s_{t-m} + \epsilon_t \\ &l_t = l_{t-1} b_{t-1}^\phi + \alpha \frac{\epsilon_t}{s_{t-m}} \\ &b_t = b_{t-1}^\phi + \beta \frac{\epsilon_t}{l_{t-1}s_{t-m}} \\ &s_t = s_{t-m} + \gamma \frac{\epsilon_t}{l_{t-1} b_{t-1}} \end{aligned}|

Table 2: Multiplicative error ETS models | |Nonseasonal |Additive |Multiplicative| |——|————-|———-|————–| |No trend| yt=lt1(1+ϵt)lt=lt1(1+αϵt)\begin{aligned} &y_{t} = l_{t-1}(1 + \epsilon_t) \\ &l_t = l_{t-1}(1 + \alpha \epsilon_t) \end{aligned} | yt=(lt1+stm)(1+ϵt)lt=lt1+αμy,tϵtst=stm+γμy,tϵt\begin{aligned} &y_{t} = (l_{t-1} + s_{t-m})(1 + \epsilon_t) \\ &l_t = l_{t-1} + \alpha \mu_{y,t} \epsilon_t \\ &s_t = s_{t-m} + \gamma \mu_{y,t} \epsilon_t \end{aligned} | yt=lt1stm(1+ϵt)lt=lt1(1+αϵt)st=stm(1+γϵt)\begin{aligned} &y_{t} = l_{t-1} s_{t-m}(1 + \epsilon_t) \\ &l_t = l_{t-1}(1 + \alpha \epsilon_t) \\ &s_t = s_{t-m}(1 + \gamma \epsilon_t) \end{aligned}| |Additive| yt=(lt1+bt1)(1+ϵt)lt=(lt1+bt1)(1+αϵt)bt=bt1+βμy,tϵt\begin{aligned} &y_{t} = (l_{t-1} + b_{t-1})(1 + \epsilon_t) \\ &l_t = (l_{t-1} + b_{t-1})(1 + \alpha \epsilon_t) \\ &b_t = b_{t-1} + \beta \mu_{y,t} \epsilon_t \end{aligned} | yt=(lt1+bt1+stm)(1+ϵt)lt=lt1+bt1+αμy,tϵtbt=bt1+βμy,tϵtst=stm+γμy,tϵt\begin{aligned} &y_{t} = (l_{t-1} + b_{t-1} + s_{t-m})(1 + \epsilon_t) \\ &l_t = l_{t-1} + b_{t-1} + \alpha \mu_{y,t} \epsilon_t \\ &b_t = b_{t-1} + \beta \mu_{y,t} \epsilon_t \\ &s_t = s_{t-m} + \gamma \mu_{y,t} \epsilon_t \end{aligned} | yt=(lt1+bt1)stm(1+ϵt)lt=(lt1+bt1)(1+αϵt)bt=bt1+β(lt1+bt1)ϵtst=stm(1+γϵt)\begin{aligned} &y_{t} = (l_{t-1} + b_{t-1}) s_{t-m}(1 + \epsilon_t) \\ &l_t = (l_{t-1} + b_{t-1})(1 + \alpha \epsilon_t) \\ &b_t = b_{t-1} + \beta (l_{t-1} + b_{t-1}) \epsilon_t \\ &s_t = s_{t-m} (1 + \gamma \epsilon_t) \end{aligned}| |Additive damped| yt=(lt1+ϕbt1)(1+ϵt)lt=(lt1+ϕbt1)(1+αϵt)bt=ϕbt1+βμy,tϵt\begin{aligned} &y_{t} = (l_{t-1} + \phi b_{t-1})(1 + \epsilon_t) \\ &l_t = (l_{t-1} + \phi b_{t-1})(1 + \alpha \epsilon_t) \\ &b_t = \phi b_{t-1} + \beta \mu_{y,t} \epsilon_t \end{aligned} | yt=(lt1+ϕbt1+stm)(1+ϵt)lt=lt1+ϕbt1+αμy,tϵtbt=ϕbt1+βμy,tϵtst=stm+γμy,tϵt\begin{aligned} &y_{t} = (l_{t-1} + \phi b_{t-1} + s_{t-m})(1 + \epsilon_t) \\ &l_t = l_{t-1} + \phi b_{t-1} + \alpha \mu_{y,t} \epsilon_t \\ &b_t = \phi b_{t-1} + \beta \mu_{y,t} \epsilon_t \\ &s_t = s_{t-m} + \gamma \mu_{y,t} \epsilon_t \end{aligned} | yt=(lt1+ϕbt1)stm(1+ϵt)lt=lt1+ϕbt1(1+αϵt)bt=ϕbt1+β(lt1+ϕbt1)ϵtst=stm(1+γϵt)\begin{aligned} &y_{t} = (l_{t-1} + \phi b_{t-1}) s_{t-m}(1 + \epsilon_t) \\ &l_t = l_{t-1} + \phi b_{t-1} (1 + \alpha \epsilon_t) \\ &b_t = \phi b_{t-1} + \beta (l_{t-1} + \phi b_{t-1}) \epsilon_t \\ &s_t = s_{t-m}(1 + \gamma \epsilon_t) \end{aligned}| |Multiplicative| yt=lt1bt1(1+ϵt)lt=lt1bt1(1+αϵt)bt=bt1(1+βϵt)\begin{aligned} &y_{t} = l_{t-1} b_{t-1} (1 + \epsilon_t) \\ &l_t = l_{t-1} b_{t-1} (1 + \alpha \epsilon_t) \\ &b_t = b_{t-1} (1 + \beta \epsilon_t) \end{aligned} | yt=(lt1bt1+stm)(1+ϵt)lt=lt1bt1+αμy,tϵtbt=bt1+βμy,tlt1ϵtst=stm+γμy,tϵt\begin{aligned} &y_{t} = (l_{t-1} b_{t-1} + s_{t-m})(1 + \epsilon_t) \\ &l_t = l_{t-1} b_{t-1} + \alpha \mu_{y,t} \epsilon_t \\ &b_t = b_{t-1} + \beta \frac{\mu_{y,t}}{l_{t-1}} \epsilon_t \\ &s_t = s_{t-m} + \gamma \mu_{y,t} \epsilon_t \end{aligned}| yt=lt1bt1stm(1+ϵt)lt=lt1bt1(1+αϵt)bt=bt1(1+βϵt)st=stm(1+γϵt)\begin{aligned} &y_{t} = l_{t-1} b_{t-1} s_{t-m} (1 + \epsilon_t) \\ &l_t = l_{t-1} b_{t-1} (1 + \alpha \epsilon_t) \\ &b_t = b_{t-1} (1 + \beta \epsilon_t) \\ &s_t = s_{t-m} (1 + \gamma \epsilon_t) \end{aligned}| |Multiplicative damped| yt=lt1bt1ϕ(1+ϵt)lt=lt1bt1ϕ(1+αϵt)bt=bt1ϕ(1+βϵt)\begin{aligned} &y_{t} = l_{t-1} b_{t-1}^\phi (1 + \epsilon_t) \\ &l_t = l_{t-1} b_{t-1}^\phi (1 + \alpha \epsilon_t) \\ &b_t = b_{t-1}^\phi (1 + \beta \epsilon_t) \end{aligned}| yt=(lt1bt1ϕ+stm)(1+ϵt)lt=lt1bt1ϕ+αμy,tϵtbt=bt1ϕ+βμy,tlt1ϵtst=stm+γμy,tϵt\begin{aligned} &y_{t} = (l_{t-1} b_{t-1}^\phi + s_{t-m})(1 + \epsilon_t) \\ &l_t = l_{t-1} b_{t-1}^\phi + \alpha \mu_{y,t} \epsilon_t \\ &b_t = b_{t-1}^\phi + \beta \frac{\mu_{y,t}}{l_{t-1}} \epsilon_t \\ &s_t = s_{t-m} + \gamma \mu_{y,t} \epsilon_t \end{aligned} | yt=lt1bt1ϕstm(1+ϵt)lt=lt1bt1ϕ(1+αϵt)bt=bt1ϕ(1+βϵt)st=stm(1+γϵt)\begin{aligned} &y_{t} = l_{t-1} b_{t-1}^\phi s_{t-m} (1 + \epsilon_t) \\ &l_t = l_{t-1} b_{t-1}^\phi \left(1 + \alpha \epsilon_t\right) \\ &b_t = b_{t-1}^\phi \left(1 + \beta \epsilon_t\right) \\ &s_t = s_{t-m} \left(1 + \gamma \epsilon_t\right) \end{aligned}|

From a statistical point of view, formulae in Tables 1 and 2 correspond to the “true models”, they explain the models underlying potential data, but when it comes to their construction and estimation, the ϵt\epsilon_t is substituted by the estimated ete_t (which is calculated differently depending on the error type), and time series components and smoothing parameters are also replaced by their estimates (e.g. α^\hat \alpha instead of α\alpha). However, if the values of these models’ parameters were known, it would be possible to produce point forecasts and conditional h steps ahead expectations from these models.

Properties Holt’s linear trend method

Holt’s linear trend method is a time series forecasting technique that uses exponential smoothing to estimate the level and trend components of a time series. The method has several properties, including:

  1. Additive model: Holt’s linear trend method assumes that the time series can be decomposed into an additive model, where the observed values are the sum of the level, trend, and error components.

  2. Smoothing parameters: The method uses two smoothing parameters, α and β, to estimate the level and trend components of the time series. These parameters control the amount of smoothing applied to the level and trend components, respectively.

  3. Linear trend: Holt’s linear trend method assumes that the trend component of the time series follows a straight line. This means that the method is suitable for time series data that exhibit a constant linear trend over time.

  4. Forecasting: The method uses the estimated level and trend components to forecast future values of the time series. The forecast for the next period is given by the sum of the level and trend components.

  5. Optimization: The smoothing parameters α and β are estimated through a process of optimization that minimizes the sum of squared errors between the predicted and observed values. This involves iterating over different values of the smoothing parameters until the optimal values are found.

  6. Seasonality: Holt’s linear trend method can be extended to incorporate seasonality components. This involves adding a seasonal component to the model, which captures any systematic variations in the time series that occur on a regular basis.

Overall, Holt’s linear trend method is a powerful and widely used forecasting technique that can be used to generate accurate predictions for time series data with a constant linear trend. The method is easy to implement and can be extended to handle time series data with seasonal variations.

Loading libraries and data

Tip

Statsforecast will be needed. To install, see instructions.

Next, we import plotting libraries and configure the plotting style.

import matplotlib.pyplot as plt
import seaborn as sns
from statsmodels.graphics.tsaplots import plot_acf, plot_pacf
plt.style.use('grayscale') # fivethirtyeight  grayscale  classic
plt.rcParams['lines.linewidth'] = 1.5
dark_style = {
    'figure.facecolor': '#008080',  # #212946
    'axes.facecolor': '#008080',
    'savefig.facecolor': '#008080',
    'axes.grid': True,
    'axes.grid.which': 'both',
    'axes.spines.left': False,
    'axes.spines.right': False,
    'axes.spines.top': False,
    'axes.spines.bottom': False,
    'grid.color': '#000000',  #2A3459
    'grid.linewidth': '1',
    'text.color': '0.9',
    'axes.labelcolor': '0.9',
    'xtick.color': '0.9',
    'ytick.color': '0.9',
    'font.size': 12 }
plt.rcParams.update(dark_style)


from pylab import rcParams
rcParams['figure.figsize'] = (18,7)

Read Data

import pandas as pd

df=pd.read_csv("https://raw.githubusercontent.com/Naren8520/Serie-de-tiempo-con-Machine-Learning/main/Data/ads.csv")
df.head()
TimeAds
02017-09-13T00:00:0080115
12017-09-13T01:00:0079885
22017-09-13T02:00:0089325
32017-09-13T03:00:00101930
42017-09-13T04:00:00121630

The input to StatsForecast is always a data frame in long format with three columns: unique_id, ds and y:

  • The unique_id (string, int or category) represents an identifier for the series.

  • The ds (datestamp) column should be of a format expected by Pandas, ideally YYYY-MM-DD for a date or YYYY-MM-DD HH:MM:SS for a timestamp.

  • The y (numeric) represents the measurement we wish to forecast.

df["unique_id"]="1"
df.columns=["ds", "y", "unique_id"]
df.head()
dsyunique_id
02017-09-13T00:00:00801151
12017-09-13T01:00:00798851
22017-09-13T02:00:00893251
32017-09-13T03:00:001019301
42017-09-13T04:00:001216301
print(df.dtypes)
ds           object
y             int64
unique_id    object
dtype: object

We can see that our time variable (ds) is in an object format, we need to convert to a date format

df["ds"] = pd.to_datetime(df["ds"])

Explore Data with the plot method

Plot some series using the plot method from the StatsForecast class. This method prints a random series from the dataset and is useful for basic EDA.

from statsforecast import StatsForecast

StatsForecast.plot(df)

The Augmented Dickey-Fuller Test

An Augmented Dickey-Fuller (ADF) test is a type of statistical test that determines whether a unit root is present in time series data. Unit roots can cause unpredictable results in time series analysis. A null hypothesis is formed in the unit root test to determine how strongly time series data is affected by a trend. By accepting the null hypothesis, we accept the evidence that the time series data is not stationary. By rejecting the null hypothesis or accepting the alternative hypothesis, we accept the evidence that the time series data is generated by a stationary process. This process is also known as stationary trend. The values of the ADF test statistic are negative. Lower ADF values indicate a stronger rejection of the null hypothesis.

Augmented Dickey-Fuller Test is a common statistical test used to test whether a given time series is stationary or not. We can achieve this by defining the null and alternate hypothesis.

  • Null Hypothesis: Time Series is non-stationary. It gives a time-dependent trend.

  • Alternate Hypothesis: Time Series is stationary. In another term, the series doesn’t depend on time.

  • ADF or t Statistic < critical values: Reject the null hypothesis, time series is stationary.

  • ADF or t Statistic > critical values: Failed to reject the null hypothesis, time series is non-stationary.

from statsmodels.tsa.stattools import adfuller

def Augmented_Dickey_Fuller_Test_func(series , column_name):
    print (f'Dickey-Fuller test results for columns: {column_name}')
    dftest = adfuller(series, autolag='AIC')
    dfoutput = pd.Series(dftest[0:4], index=['Test Statistic','p-value','No Lags Used','Number of observations used'])
    for key,value in dftest[4].items():
       dfoutput['Critical Value (%s)'%key] = value
    print (dfoutput)
    if dftest[1] <= 0.05:
        print("Conclusion:====>")
        print("Reject the null hypothesis")
        print("The data is stationary")
    else:
        print("Conclusion:====>")
        print("The null hypothesis cannot be rejected")
        print("The data is not stationary")
Augmented_Dickey_Fuller_Test_func(df["y"],'Ads')
Dickey-Fuller test results for columns: Ads
Test Statistic         -7.089634e+00
p-value                 4.444804e-10
No Lags Used            9.000000e+00
                            ...     
Critical Value (1%)    -3.462499e+00
Critical Value (5%)    -2.875675e+00
Critical Value (10%)   -2.574304e+00
Length: 7, dtype: float64
Conclusion:====>
Reject the null hypothesis
The data is stationary

Autocorrelation plots

Autocorrelation Function

Definition 1. Let {xt;1tn}\{x_t;1 ≤ t ≤ n\} be a time series sample of size n from {Xt}\{X_t\}. 1. xˉ=t=1nxtn\bar x = \sum_{t=1}^n \frac{x_t}{n} is called the sample mean of {Xt}\{X_t\}. 2. ck=t=1nk(xt+kxˉ)(xtxˉ)/nc_k =\sum_{t=1}^{n−k} (x_{t+k}- \bar x)(x_t−\bar x)/n is known as the sample autocovariance function of {Xt}\{X_t\}. 3. rk=ck/c0r_k = c_k /c_0 is said to be the sample autocorrelation function of {Xt}\{X_t\}.

Note the following remarks about this definition:

  • Like most literature, this guide uses ACF to denote the sample autocorrelation function as well as the autocorrelation function. What is denoted by ACF can easily be identified in context.

  • Clearly c0 is the sample variance of {Xt}\{X_t\}. Besides, r0=c0/c0=1r_0 = c_0/c_0 = 1 and for any integer k,rk1k, |r_k| ≤ 1.

  • When we compute the ACF of any sample series with a fixed length nn, we cannot put too much confidence in the values of rkr_k for large k’s, since fewer pairs of (xt+k,xt)(x_{t +k }, x_t ) are available for calculating rkr_k as kk is large. One rule of thumb is not to estimate rkr_k for k>n/3k > n/3, and another is n50,kn/4n ≥ 50, k ≤ n/4. In any case, it is always a good idea to be careful.

  • We also compute the ACF of a nonstationary time series sample by Definition 1. In this case, however, the ACF or rkr_k very slowly or hardly tapers off as kk increases.

  • Plotting the ACF (rk)(r_k) against lag kk is easy but very helpful in analyzing time series sample. Such an ACF plot is known as a correlogram.

  • If {Xt}\{X_t\} is stationary with E(Xt)=0E(X_t)=0 and ρk=0\rho_k =0 for all k0k \neq 0,thatis,itisa white noise series, then the sampling distribution of rkr_k is asymptotically normal with the mean 0 and the variance of 1/n1/n. Hence, there is about 95% chance that rkr_k falls in the interval [1.96/n,1.96/n][−1.96/\sqrt{n}, 1.96/\sqrt{n}].

Now we can give a summary that (1) if the time series plot of a time series clearly shows a trend or/and seasonality, it is surely nonstationary; (2) if the ACF rkr_k very slowly or hardly tapers off as lag kk increases, the time series should also be nonstationary.

Partial autocorrelation

Let {Xt}\{X_t\} be a stationary time series with E(Xt)=0E(X_t) = 0. Here the assumption E(Xt)=0E(X_t ) = 0 is for conciseness only. If E(Xt)=μ0E(X_t) = \mu \neq 0, it is okay to replace {Xt}\{X_t\} by {Xtμ}\{X_t −\mu \}. Now consider the linear regression (prediction) of XtX_t on {Xtk+1:t1}\{X_{t−k+1:t−1}\} for any integer k2k ≥ 2. We use X^t\hat X_t to denote this regression (prediction): X^t=α1Xt1++αk1Xtk+1\hat X_t =\alpha_1 X_{t−1}+···+\alpha_{k−1} X_{t−k+1}

where {α1,,αk1}\{\alpha_1, · · · , \alpha_{k−1} \} satisfy

{α1,,αk1}=arg minβ1,,βk1E[Xt(β1Xt1++βk1Xtk+1)]2\{\alpha_1, · · · , \alpha_{k−1} \}=\argmin_{\beta_1,···,\beta{k−1}} E[X_t −(\beta_1 X_{t−1} +···+\beta_{k−1} X_{t−k+1})]^2

That is, {α1,,αk1}\{\alpha_1, · · · , \alpha_{k−1} \} are chosen by minimizing the mean squared error of prediction. Similarly, let X^tk\hat X_{t −k} denote the regression (prediction) of XtkX_{t −k} on {Xtk+1:t1}\{X_{t −k+1:t −1}\}:

X^tk=η1Xt1++ηk1Xtk+1\hat X_{t−k} =\eta_1 X_{t−1}+···+\eta_{k−1} X_{t−k+1}

Note that if {Xt}\{X_t\} is stationary, then {α1:k1}={η1:k1}\{\alpha_{1:k−1} \} = \{\eta_{1:k−1} \}. Now let Z^tk=XtkX^tk\hat Z_{t−k} = X_{t−k} − \hat X_{t−k} and Z^t=XtX^t\hat Z_t = X_t − \hat X_t. Then Z^tk\hat Z_{t−k} is the residual of removing the effect of the intervening variables {Xtk+1:t1}\{X_{t−k+1:t−1} \} from XtkX_{t−k}, and Z^t\hat Z_t is the residual of removing the effect of {Xtk+1:t1}\{X_{t −k+1:t −1} \} from XtX_t .

Definition 2. The partial autocorrelation function (PACF) at lag kk of a stationary time series {Xt}\{X_t \} with E(Xt)=0E(X_t ) = 0 is

ϕ11=Corr(Xt1,Xt)=Cov(Xt1,Xt)[Var(Xt1)Var(Xt)]1/2=ρ1\phi_{11} = Corr(X_{t−1}, X_t ) = \frac{Cov(X_{t−1}, X_t )} {[Var(X_{t−1})Var(X_t)]^{1/2}} = \rho_1 and

ϕkk=Corr(Z^tk,Z^t)=Cov(Z^tk,Z^t)[Var(Z^tk)Var(Z^t)]1/2, k2\phi_{kk} = Corr(\hat Z_{t−k},\hat Z_t) = \frac{Cov(\hat Z_{t−k},\hat Z_t)} {[Var(\hat Z_{t −k} )Var(\hat Z_t )]^{1/2}}, \ k ≥ 2

On the other hand, the following theorem paves the way to estimate the PACF of a stationary time series, and its proof can be seen in Fan and Yao (2003).

Theorem 1. Let {Xt}\{X_t \} be a stationary time series with E(Xt)=0E(X_t ) = 0, and {a1k,,akk}\{a_{1k},··· ,a_{kk}\} satisfy

{a1k,,akk}=arg mina1,,akE(Xta1Xt1akXtk)2\{a_{1k},··· ,a_{kk}\}= \argmin_{a_1 ,··· ,a_k} E(X_t − a_1 X_{t−1}−···−a_k X_{t−k})^2

Then ϕkk=akk\phi_{kk} =a_{kk} for k1k≥1.

fig, axs = plt.subplots(nrows=1, ncols=2)

plot_acf(df["y"],  lags=30, ax=axs[0],color="fuchsia")
axs[0].set_title("Autocorrelation");

plot_pacf(df["y"],  lags=30, ax=axs[1],color="lime")
axs[1].set_title('Partial Autocorrelation')

plt.show();

Decomposition of the time series

How to decompose a time series and why?

In time series analysis to forecast new values, it is very important to know past data. More formally, we can say that it is very important to know the patterns that values follow over time. There can be many reasons that cause our forecast values to fall in the wrong direction. Basically, a time series consists of four components. The variation of those components causes the change in the pattern of the time series. These components are:

  • Level: This is the primary value that averages over time.
  • Trend: The trend is the value that causes increasing or decreasing patterns in a time series.
  • Seasonality: This is a cyclical event that occurs in a time series for a short time and causes short-term increasing or decreasing patterns in a time series.
  • Residual/Noise: These are the random variations in the time series.

Combining these components over time leads to the formation of a time series. Most time series consist of level and noise/residual and trend or seasonality are optional values.

If seasonality and trend are part of the time series, then there will be effects on the forecast value. As the pattern of the forecasted time series may be different from the previous time series.

The combination of the components in time series can be of two types: * Additive * Multiplicative

Additive time series

If the components of the time series are added to make the time series. Then the time series is called the additive time series. By visualization, we can say that the time series is additive if the increasing or decreasing pattern of the time series is similar throughout the series. The mathematical function of any additive time series can be represented by: y(t)=level+Trend+seasonality+noisey(t) = level + Trend + seasonality + noise

Multiplicative time series

If the components of the time series are multiplicative together, then the time series is called a multiplicative time series. For visualization, if the time series is having exponential growth or decline with time, then the time series can be considered as the multiplicative time series. The mathematical function of the multiplicative time series can be represented as.

y(t)=LevelTrendseasonalityNoisey(t) = Level * Trend * seasonality * Noise

Additive

from statsmodels.tsa.seasonal import seasonal_decompose 
a = seasonal_decompose(df["y"], model = "additive", period=12)
a.plot();

Multiplicative

from statsmodels.tsa.seasonal import seasonal_decompose 
a = seasonal_decompose(df["y"], model = "Multiplicative", period=12)
a.plot();

Split the data into training and testing

Let’s divide our data into sets 1. Data to train our Holt Model. 2. Data to test our model

For the test data we will use the last 30 hours to test and evaluate the performance of our model.

train = df[df.ds<='2017-09-20 17:00:00'] 
test = df[df.ds>'2017-09-20 17:00:00']
train.shape, test.shape
((186, 3), (30, 3))

Now let’s plot the training data and the test data.

sns.lineplot(train,x="ds", y="y", label="Train", linestyle="--")
sns.lineplot(test, x="ds", y="y", label="Test")
plt.title("Ads watched (hourly data)");
plt.show()

Implementation of Holt Method with StatsForecast

Load libraries

from statsforecast import StatsForecast
from statsforecast.models import Holt

Instantiate Model

Import and instantiate the models. Setting the argument is sometimes tricky. This article on Seasonal periods by the master, Rob Hyndmann, can be useful for season_length.

season_length = 24 # Hourly data 
horizon = len(test) # number of predictions

models = [Holt(season_length=season_length, error_type="A", alias="Add"),
          Holt(season_length=season_length, error_type="M", alias="Multi")]

We fit the models by instantiating a new StatsForecast object with the following parameters:

models: a list of models. Select the models you want from models and import them.

  • freq: a string indicating the frequency of the data. (See pandas’ available frequencies.)

  • n_jobs: n_jobs: int, number of jobs used in the parallel processing, use -1 for all cores.

  • fallback_model: a model to be used if a model fails.

Any settings are passed into the constructor. Then you call its fit method and pass in the historical data frame.

sf = StatsForecast(models=models, freq='h')

Fit the Model

sf.fit(df=train)
StatsForecast(models=[Add,Multi])

Let’s see the results of our Holt Model. We can observe it with the following instruction:

result=sf.fitted_[0,0].model_
print(result.keys())
print(result['fit'])
dict_keys(['loglik', 'aic', 'bic', 'aicc', 'mse', 'amse', 'fit', 'residuals', 'components', 'm', 'nstate', 'fitted', 'states', 'par', 'sigma2', 'n_params', 'method', 'actual_residuals'])
results(x=array([9.99900000e-01, 1.00000000e-04, 7.97982888e+04, 3.33340440e+02]), fn=4456.295090550272, nit=74, simplex=None)

Let us now visualize the fitted values of our models.

As we can see, the result obtained above has an output in a dictionary, to extract each element from the dictionary we are going to use the .get() function to extract the element and then we are going to save it in a pd.DataFrame().

residual=pd.DataFrame(result.get("residuals"), columns=["residual Model"])
residual
residual Model
0-16.629196
1-563.340440
29106.661223
183-268.370897
184-1313.391081
185-1428.364244
import scipy.stats as stats

fig, axs = plt.subplots(nrows=2, ncols=2)

residual.plot(ax=axs[0,0])
axs[0,0].set_title("Residuals");

sns.distplot(residual, ax=axs[0,1]);
axs[0,1].set_title("Density plot - Residual");

stats.probplot(residual["residual Model"], dist="norm", plot=axs[1,0])
axs[1,0].set_title('Plot Q-Q')

plot_acf(residual,  lags=35, ax=axs[1,1],color="fuchsia")
axs[1,1].set_title("Autocorrelation");

plt.show();

Forecast Method

If you want to gain speed in productive settings where you have multiple series or models we recommend using the StatsForecast.forecast method instead of .fit and .predict.

The main difference is that the .forecast doest not store the fitted values and is highly scalable in distributed environments.

The forecast method takes two arguments: forecasts next h (horizon) and level.

  • h (int): represents the forecast h steps into the future. In this case, 12 months ahead.

  • level (list of floats): this optional parameter is used for probabilistic forecasting. Set the level (or confidence percentile) of your prediction interval. For example, level=[90] means that the model expects the real value to be inside that interval 90% of the times.

The forecast object here is a new data frame that includes a column with the name of the model and the y hat values, as well as columns for the uncertainty intervals. Depending on your computer, this step should take around 1min.

Y_hat = sf.forecast(df=train, h=horizon, fitted=True)
Y_hat
unique_iddsAddMulti
012017-09-20 18:00:00139848.234375141089.625000
112017-09-20 19:00:00140181.328125142664.000000
212017-09-20 20:00:00140514.406250144238.359375
2712017-09-21 21:00:00148841.671875183597.453125
2812017-09-21 22:00:00149174.750000185171.812500
2912017-09-21 23:00:00149507.843750186746.187500
values=sf.forecast_fitted_values()
values.head()
unique_iddsyAddMulti
012017-09-13 00:00:0080115.080131.63281279287.125000
112017-09-13 01:00:0079885.080448.34375081712.710938
212017-09-13 02:00:0089325.080218.33593881482.796875
312017-09-13 03:00:00101930.089658.28125090922.609375
412017-09-13 04:00:00121630.0102264.195312103528.398438
StatsForecast.plot(values)

Adding 95% confidence interval with the forecast method

sf.forecast(df=train, h=horizon, level=[95])
unique_iddsAddAdd-lo-95Add-hi-95MultiMulti-lo-95Multi-hi-95
012017-09-20 18:00:00139848.234375116559.250000163137.218750141089.625000113501.140625168678.125000
112017-09-20 19:00:00140181.328125107245.734375173116.906250142664.000000103333.265625181994.718750
212017-09-20 20:00:00140514.406250100175.375000180853.453125144238.35937595679.804688192796.921875
2712017-09-21 21:00:00148841.67187525453.445312272229.875000183597.4531254082.392090363112.531250
2812017-09-21 22:00:00149174.75000023596.246094274753.250000185171.8125001151.084961369192.562500
2912017-09-21 23:00:00149507.84375021776.173828277239.531250186746.187500-1776.010254375268.375000
sf.plot(train, Y_hat)

Predict method with confidence interval

To generate forecasts use the predict method.

The predict method takes two arguments: forecasts the next h (for horizon) and level.

  • h (int): represents the forecast h steps into the future. In this case, 12 months ahead.

  • level (list of floats): this optional parameter is used for probabilistic forecasting. Set the level (or confidence percentile) of your prediction interval. For example, level=[95] means that the model expects the real value to be inside that interval 95% of the times.

The forecast object here is a new data frame that includes a column with the name of the model and the y hat values, as well as columns for the uncertainty intervals.

This step should take less than 1 second.

sf.predict(h=horizon)
unique_iddsAddMulti
012017-09-20 18:00:00139848.234375141089.625000
112017-09-20 19:00:00140181.328125142664.000000
212017-09-20 20:00:00140514.406250144238.359375
2712017-09-21 21:00:00148841.671875183597.453125
2812017-09-21 22:00:00149174.750000185171.812500
2912017-09-21 23:00:00149507.843750186746.187500
forecast_df = sf.predict(h=horizon, level=[80,95]) 
forecast_df
unique_iddsAddAdd-lo-95Add-lo-80Add-hi-80Add-hi-95MultiMulti-lo-95Multi-lo-80Multi-hi-80Multi-hi-95
012017-09-20 18:00:00139848.234375116559.250000124620.390625155076.078125163137.218750141089.625000113501.140625123050.484375159128.781250168678.125000
112017-09-20 19:00:00140181.328125107245.734375118645.898438161716.750000173116.906250142664.000000103333.265625116947.015625168380.984375181994.718750
212017-09-20 20:00:00140514.406250100175.375000114138.132812166890.687500180853.453125144238.35937595679.804688112487.625000175989.093750192796.921875
2712017-09-21 21:00:00148841.67187525453.44531268162.445312229520.890625272229.875000183597.4531254082.39209066218.867188300976.031250363112.531250
2812017-09-21 22:00:00149174.75000023596.24609467063.382812231286.125000274753.250000185171.8125001151.08496164847.128906305496.500000369192.562500
2912017-09-21 23:00:00149507.84375021776.17382865988.593750233027.093750277239.531250186746.187500-1776.01025463478.144531310014.218750375268.375000
sf.plot(train, forecast_df, level=[80, 95])

Cross-validation

In previous steps, we’ve taken our historical data to predict the future. However, to asses its accuracy we would also like to know how the model would have performed in the past. To assess the accuracy and robustness of your models on your data perform Cross-Validation.

With time series data, Cross Validation is done by defining a sliding window across the historical data and predicting the period following it. This form of cross-validation allows us to arrive at a better estimation of our model’s predictive abilities across a wider range of temporal instances while also keeping the data in the training set contiguous as is required by our models.

The following graph depicts such a Cross Validation Strategy:

Perform time series cross-validation

Cross-validation of time series models is considered a best practice but most implementations are very slow. The statsforecast library implements cross-validation as a distributed operation, making the process less time-consuming to perform. If you have big datasets you can also perform Cross Validation in a distributed cluster using Ray, Dask or Spark.

In this case, we want to evaluate the performance of each model for the last 5 months (n_windows=), forecasting every second months (step_size=12). Depending on your computer, this step should take around 1 min.

The cross_validation method from the StatsForecast class takes the following arguments.

  • df: training data frame

  • h (int): represents h steps into the future that are being forecasted. In this case, 30 hours ahead.

  • step_size (int): step size between each window. In other words: how often do you want to run the forecasting processes.

  • n_windows(int): number of windows used for cross validation. In other words: what number of forecasting processes in the past do you want to evaluate.

crossvalidation_df = sf.cross_validation(df=df,
                                         h=horizon,
                                         step_size=30,
                                         n_windows=3)

The crossvaldation_df object is a new data frame that includes the following columns:

  • unique_id: series identifier.
  • ds: datestamp or temporal index
  • cutoff: the last datestamp or temporal index for the n_windows.
  • y: true value
  • model: columns with the model’s name and fitted value.
crossvalidation_df
unique_iddscutoffyAddMulti
012017-09-18 06:00:002017-09-18 05:00:0099440.0111573.328125112874.039062
112017-09-18 07:00:002017-09-18 05:00:0097655.0111820.390625114421.679688
212017-09-18 08:00:002017-09-18 05:00:0097655.0112067.453125115969.320312
8712017-09-21 21:00:002017-09-20 17:00:00103080.0148841.671875183597.453125
8812017-09-21 22:00:002017-09-20 17:00:0095155.0149174.750000185171.812500
8912017-09-21 23:00:002017-09-20 17:00:0080285.0149507.843750186746.187500

Model Evaluation

Now we are going to evaluate our model with the results of the predictions, we will use different types of metrics MAE, MAPE, MASE, RMSE, SMAPE to evaluate the accuracy.

from functools import partial

import utilsforecast.losses as ufl
from utilsforecast.evaluation import evaluate
evaluate(
    test.merge(Y_hat),
    metrics=[ufl.mae, ufl.mape, partial(ufl.mase, seasonality=season_length), ufl.rmse, ufl.smape],
    train_df=train,
)
unique_idmetricAddMulti
01mae30905.75104248210.098958
11mape0.3362010.491980
21mase3.8184645.956449
31rmse38929.52248254653.132768
41smape0.1297550.182024

Acknowledgements

We would like to thank Naren Castellon for writing this tutorial.

References

  1. Changquan Huang • Alla Petukhina. Springer series (2022). Applied Time Series Analysis and Forecasting with Python.
  2. Ivan Svetunkov. Forecasting and Analytics with the Augmented Dynamic Adaptive Model (ADAM)
  3. James D. Hamilton. Time Series Analysis Princeton University Press, Princeton, New Jersey, 1st Edition, 1994.
  4. Nixtla Parameters.
  5. Pandas available frequencies.
  6. Rob J. Hyndman and George Athanasopoulos (2018). “Forecasting principles and practice, Time series cross-validation”..
  7. Seasonal periods- Rob J Hyndman.